Posted on September 13, 2012 in Message from the FounderAdolescence 2002 – 2008 Adolescence is a word that brings several different emotions to mind. In humans we may think of: growth, hormonal, spirited, gaining self-awareness, stubborn, enthusiastic, etc. At Crossroads, I’m not sure we were much different. Clayton and I went into these new markets with never a thought of failure. “Why wouldn’t everyone want us there?” was our question. We have had physicians in different markets ask us why we would ever even consider coming to their state or their town. One gentleman even called us Mavericks! Well, call us adolescents or egotistical, we have never thought of resting or stopping and we were constantly evolving as a company and as individuals. From 2002 to 2008 we opened: Atlanta, Georgia; Cincinnati, Ohio; Northeast Ohio; Dayton, Ohio; Cleveland, Ohio; and Philadelphia, Pennsylvania. But more than just locations, our company discovered something in the potential for service that changed the face of Crossroads forever. Some of the additional programs had begun in those early years, but only as we taught others what we were doing did we really realize what we had. I think it was because that when we started, it was rare to have employees from other hospices work for us. Partly that was on purpose. We didn’t want “old school” thought in our “fresh ideals.” As hospice, as an industry, grew, it became nearly impossible to find people with no experience. Also, as word grew about Crossroads, more and more of these people came on board. It was in them that we saw what we had.
Blog: Hospice Views - 2012
Posted on September 11, 2012 in Message from the FounderThe beginning of the Crossroads Hospice story starts in a nursing home in Oklahoma City in May of 1990. I began my career in healthcare as a nursing home aide. Before I went on to the floor that first day, my trainer told me that my relationship with these residents would be the last new one they would have before meeting their maker, and to make it a “good one.” That had a profound impact on me and the way I viewed my job. I wasn't just giving baths, dressing, or feeding, but rather it was the communication between the residents and I that was the key to their happiness. After that day, I had the idea that, to really succeed in healthcare, I needed to be as experienced as possible in all fields of services.