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About Crossroads Hospice & Palliative Care
Crossroads Hospice & Palliative Care is a family-owned, privately held business headquartered in Tulsa, Oklahoma. It was founded in 1996 by G. Perry Farmer, Jr. and has grown to eleven locations serving seven states.
Crossroads was inspired by a family business in long-term care. Perry has extensive, hands-on experience in health care—holding positions as nurse’s aide, housekeeper and maintenance, eventually working his way to business administrator.
In 1998, Perry was joined by his uncle, Clayton Farmer. Clayton is a registered dietician and former owner of a durable medical goods business. His analytic and financial skills helped further shape Crossroads.
Today, Crossroads is known for its innovation as evidenced by its unique approach to staffing and serving patients; the Palliative Performance Indicator, a proprietary scoring evaluation used by long-term care facilities to improve outcomes; and programs like the Gift of a Day, Veterans Recognition, and Grief Recovery.