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Blog: Hospice Views

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Why are we on social media?

When I think aboutsocial media, the first thing that pops into my head is how “new” the term is. I think if asked the question, “What is Social Media?” ten years ago, I may have responded with “personal ads.” Think about how much our world and how we communicate with each other has changed. These changes have come very quickly as technology has exploded exponentially. Just as the question above, I was thinking about similar questions and have come up with these answers: Twitter was something birds do; LinkedIn would have made me think of a chain gang; a Blog could have been a horror movie; and if someone told me toGoogle someone…well, let’s just leave that one alone. The truth is that we now are more informed and have the ability to do more research than ever before. Today’s consumers are much more knowledgeable about products and services than not just their preceding generation, but more than they were just 5 or 10 years ago.
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What Makes Crossroads Unique And Special?

Staff…oh, you want more. OK… more staff. If I had to point to one thing about Crossroads that makes a difference it is our ability to communicate our ideals and philosophy of care to our staff. Our differences are not just something to be written in some marketing brochure. They are embraced and proudly upheld by each person. From our direct care staff to our Executive Directors and the Board of Directors, everyone feels the need to “Expect More.” Healthcare is tough, caring for dying patients is tough, helping family members who are crippled with grief is tough. I ask every new employee what happened when they told their friends and family that they are working with Crossroads Hospice. The reaction to our industry hasn’t changed much. It’s always “Oh, how can you do that?” Well I am here to say that there is no more important job than to help patients with this journey. My question to them is “How can you not!”
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The Vision For Crossroads Hospice

The future of Crossroads is extremely bright and exciting. We have been told that we are the 5th largest hospice “chain” in America. I used the word “chain” for lack of a better term. We are still single family owned and every location is a family member. We used to do exhaustive marketing research to determine which location would give us the best chance for success. At this point, because the response from each of the communities we serve is so positive in reference to the differences in our program; we now look at locations that are the best fit for our management and service. We honestly feel that every community deserves our care and hopefully we can get there as soon as possible. Because of the enormous investment and personnel resources we put into each location, we want to make sure they realize what it means to be a Crossroads site, and when they realize the difference, the success they experience is amazing. I feel we truly have a positive impacteveryone we come in contact with, and the pressure to maintain and exceed those expectations is what drives our management team.
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Tribute To Officer Brad Fox

One of our wonderful Chaplains shared this touching poem with us in dedication to K9 Officer Fox of the Plymouth township Police Department, who was tragically killed on the evening of September 14, 2012 Thea writes, “These beautiful words were written by Jenny Peery, the wife of a K9 officer killed in California. Officer Fox’s partner, Nick, was also injured when officer Fox was shot in the head last week and I am sure would have taken the bullet if he could have. Officer Fox is the first cop to be shot in Montgomery County in 20 years, and the first ever for Plymouth Township, so everyone is taking it very hard, and I thought this poem would be fitting for Crossroads Philadelphia, since we are located in Plymouth Meeting, to offer its condolences. I have a great respect for the police, being a former ER nurse. Now on the streets of Philly seeing patients every day, I know many cops who have my back. This poem hit the nail on the head when I think about the police who put their lives on the line every day and get very little recognition or respect. No one realizes the magnitude of what they do.”
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The Importance of Volunteers in the Crossroads Family

Volunteers at Crossroads Hospice are special people who make a difference when they generously share their talents, time, and compassion with patients facing a terminal illness, and their families. These “Ultimate Givers” visit patients in their homes, in assisted living facilities, and in nursing facilities. Volunteer duties vary with patient needs. A volunteer may provide companionship, read to a patient, play games, assist with errands, or provide a moment of rest for a family member. Other specialized volunteer opportunities include pet therapy and art therapy. Volunteers play an important role in two unique gifts that Crossroads provides for patients and families. The Gift of a Day, inspired by Jim Stovall’s book, “The Ultimate Gift” asks a patient to describe his perfect day, then volunteers and staff work to make that day a reality. It may be as simple as a family holiday party or as complex as arranging a flight in a World War II era airplane.
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History of Crossroads – Part Three: Young Adulthood 2008 To Present

Today, Crossroads is ready to really make an impact on the hospice industry, as if we haven’t already. During this stage of our development, so far we have added: St. Louis, Missouri; and, Lenexa, Kansas. Looking at a question that Clayton and I asked ourselves in 2001, also defines us today. “How can we stay the way we are and not become like the big boys in the industry?” That question inspired a management philosophy that has kept us closer to the staff, not further away. It seemed to us that the more successful companies become, the more direct management gets delegated and the principals become more isolated. Also, while we were still developing our ideals in care, we were proud of our ability to change directions almost instantaneously. Now it is increasingly difficult, if not impractical, to remain as an impetuous child and change on a whim. With over 2,800 patients on service daily, we owe themconsistency of service delivery and promises kept. While our love of innovation hasn’t changed, I feel that we can change direction, or more to the point, add to on programs without disrupting our care.